Western Standard mission statement

Western Standard management has produced a mission statement to keep ourselves focused as we build a new web-based, news-driven media company. We want to share this mission statement with our readers so they understand where we’re going with the company, and so that they help to keep us on track.

Matthew Johnston - April 14, 2008

Purpose: The Western Standard (WS) is the trusted online news and opinion source for libertarian and conservative readers written from a libertarian / conservative perspective. However, the content is relevant and valuable to general interest Canadian news consumers.

Product: The WS is in the online media business. Our product is the WS website which includes news and editorial articles, a web portal with links to breaking news stories, blogs, a weekly e-newsletter, data and research, discussion forums, internet radio, podcasts and video.

Customers: Readers and advertisers are our customers. In addition to consuming content, our readers purchase merchandise, books, magazines and research reports. Web content will be accessible via a no-cost online subscription, allowing the company to create a large opt-in database. Advertisers purchase online ads on the WS website and ads in our weekly e-newsletter blasts in order to get exposure to our readers.

Our responsibility to our readers is to provide insightful, well-written, timely and event-driven coverage of news from a libertarian / conservative perspective – and to provide insider accounts of freedom movement news not covered by the mainstream media. Our responsibility to our advertisers is to deliver an affluent, educated, and loyal Canadian readership.

Editorial philosophy: The WS editorial philosophy is defined by a commitment to individual liberty, economic freedom, private property and peace.

News coverage: The WS will focus its news coverage on Canadian events that impact individual liberty, economic freedom, private property rights and peace. The WS will also provide extensive news coverage of the Canadian freedom movement, including free market, free trade, free speech, drug legalization, property rights, gun rights, pro-family and civil society advocacy groups and think tanks.

Opinion: The WS will provide insightful opinion—through regular columnists, opinion pieces, internet radio and video—from an individual liberty and free market perspective.

Corporate philosophy: The WS operates on the principles of Market Based Management which involves building value by:

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Western Standard mission statement

Western Standard management has produced a mission statement to keep ourselves focused as we build a new web-based, news-driven media company. We want to share this mission statement with our readers so they understand where we’re going with the company, and so that they help to keep us on track.

Matthew Johnston - April 14, 2008

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